Living in a Post Prescriptives World.

Trying to find the right shade of foundation, eyeshadow, blusher or lipstick has always been a challenge for us consumers. Sometimes we need a color for only one occasion or we may find a color that we love, only to have it discontinued. Custom blended cosmetics is something that’s been offered over the years to help us find those hard to get colors that we can’t get regularly. A search on the internet turns up many companies which claim to offer custom makeup, but a lot of times all they offer is a lot of different shades, hoping that one of the shades will match what you want. Truly custom cosmetics have been offered for many years in department stores at the Prescriptives counter but at the end of January 2010 Precriptives will end its department store operations (http://www.prescriptives.com/customerservice/cust_serv_about_px.tmpl). Where does this leave those of us that can never find those hard to get colors?


A new and exciting product is being offered through By Jove Cosmetics of Hollywood, California. By Jove has patented the first, at home kit for home custom cosmetics blending. Their first kit, The Ultra Matrix 3000 custom foundation kit enables its users to blend any skin color and corrective colors (highlights, neutralizers and shaders). The easy to use kit only requires that the user can see color, there is no skin tone that can’t be matched and rematched perfectly.


By Jove is following that kit up with the release of their Ultra Matrix 3000 Custom Eyeshadow kit in 2010. With the eye kit, any eye shadow color will be possible and with all the extra shimmer colors they will offer, everybody can be their own professional makeup artist.


Over the next few years By Jove will be rounding out their custom blending lines with a lip kit and blush kit, the exact release dates have yet to be released.